Starting late last week, TikTok videos allegedly from Morphe store employees began trending, with the hashtag #Justiceformorpheretailemployees seeing over 1.1 million views as of Thursday.
Connecting with consumers around the world through beauty stands at the center of everything we do, and while we have loved welcoming customers into our stores, we look forward to focusing on the foundational areas of our business, including our wholesale partnerships, robust e-commerce footprint and innovative brand marketing strategy.” We believe this shift will position Morphe to better compete in the broader beauty landscape and more efficiently reach our customers where and how they shop. In a statement to Glossy, a company spokesperson said: “Following a careful evaluation of all aspects of our business, we have made the strategic decision to enhance our focus on the Company’s wholesale and e-commerce operations going forward.
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